Little-known proven methods of getting your website on the 1st page of Google, and attracting plenty of organic (free) traffic, literally overnight!
The problem with SEO is that it is always changing, and no one wants to get a penalty by doing something stupid in order to get a higher ranking.
So, if you’re interested in learning how to drive targeted traffic without getting any penalties, then you must read this guide or contact Singapore digital marketing agency.
Google release these updates to provide the most useful, relevant, and organised information to their users. It’s part of their Google mission statement, after all.
So, in order to rank higher in search pages, your content has to align with their mission.
That’s the reason why we’re covering all the basics of SEO so that you know all SEO rules, know exactly how to optimise your content for both search engines and humans, and completely master both on-page and off page SEO. You can also learn more through signing up for seo training Singapore.
You can follow these simple, easy to use steps to boost your Google rankings, almost overnight:
In the web, you’ll often come across posts that talk about how to boost your Google rankings. You can find tips that say to create as many blogs posts as you can to boost the number of indexable pages in Google.
Here’s good news: This tip still WORKS today. Yes. The more pages there are on your website for a keyword phrase, the better your chance of getting found by Google and achieving higher rankings.
With that said, publishing content optimised for keywords isn’t just enough today.
Today, you need to produce quality content, as it is the most critical factor in determining how well your articles will rank in Google search engines.
Publishing content optimised for keywords isn’t just enough, you need to produce quality content. (Image source: Slideshare)
You see, ever since Google rolled out their notorious Panda update, they’ve been proactive on screening out websites that publish high-volume yet low-quality content. Today, as Google suggests, it is way better to publish only a handful of high-quality blog posts than having tonnes of low-quality content.
Without a shadow of a doubt, blogging has become one of the best (and free) tools to publish high-quality content on a regular basis – and move up the search engine ladder. On the contrary, publishing low-quality content that offers little or no value for readers can be counter-productive to your bottom line. Deleting those pages and posts from your website will actually help boost your search engine rankings or reclaim lost rankings.
Okay, so you finished writing quality content on your blog. Here’s what you can to do next: inform Google about your new content and ensure your people can find it easily. That means you’ll optimise the Meta tags (title and description tags) to closely match the content on your website.
On the other hand, stuffing keywords into your content – filling the Meta description tags of your pages with lots of keywords – to trick Google for better ranking, will only hurt your SE rankings.
In addition to optimising your meta tags, you should also leverage on Google’s SERP – a brief description that Google throws at you whenever you run a query into it. Use this limited space to clearly describe what your page consists, and entice people to click through it to your landing page.
Tip: Make sure to match the Meta description with the content on your page.
These days, people don’t like to wait long, even few extra seconds for a page to load. They want everything on your website load as fast as a light. Poor page load speed can increase bounce rate on your site, reduce the number of pages people will view, and overall affect your dwell time – all of which leads to poor SEO ranking.
Fortunately, there are easy and simple tactics that can increase the page load speed of your overall website. You can use cache plugins to do the job quickly, which ensures your code is free of errors and synchronised. You can also optimise your images, or use the only essential plug-ins, among other things.
Optimising your images properly will drop down its file size, which eventually improves your website load speed. (Image Source: JeffBullas)
According to a research, high-quality images used on pages and posts can boost your bottom line.
And, optimising your images correctly can help you build trust among your readers, and significantly improve user experience without affecting overall load time.
In addition to optimising your Meta tags, work on your header tags in your content, too. Why? Because nobody likes to read a “wall of text.”
Effective formatting of your pages and posts can significantly enhance the user experience on your website, encouraging people to spend MORE time reading your stuff and keep coming back for more. This spells relevancy to Google, and for all this trouble they’ll reward you with better rankings.
You can use header tags (h1, h2, and h3) to break up your content into easy to digest pieces that users can instantly read and use.
Inserting header tags into your pages is easy in WordPress. The best thing about using header tags is that it helps boost user experience and SEO ranking.
(Image source: Social Media Examiner)
Tip: And, if you insert keywords into header tags, the better. Search engines look at header tags to identify what the section is all about, which eventually helps boost your SEO rankings for those keywords.
You see, Google doesn’t punish websites with duplicate content; it’s just that they don’t display them in search results. Rather than display 10 pages with similar content, what Google does is display the most original, most relevant, and most useful content, and skip the rest.
Your audience may still find skipped pages, however, they need to plough through it (make an extra effort). Most people won’t go this far.
(Image source: Neil Patel)
Later, you’ll only run into more problems with Google if you’re basically publishing general content and RSS feeds from various sites, as this type of content is considered to be “low-quality” and will yield poor results in Google SERP.
Remember – In coming days, low-quality content will be thing of the past, and you’ll be forced to create quality content for your site.
Once you’ve published and optimised your content, you can then start to build backlinks to your pages. But, don’t hurry. Instead, take your time and start generating backlinks slowly yet steadily.
To make your backlink building look as natural as you can, make sure you do not build more than 5 links per day. While it’s quite impossible to tell how Google determines the ranking of your website, but one thing is certain: you cannot trick Google by creating fake traffic to your site.
So, don’t be jumpy, as it will only hurt your website’s SE rankings. Rather, build backlinks naturally following your link building scheduler.
Make sure you do not build more than 5 links per day. (Image source: Wordstream)
Tip: For better results, start your backlink campaign with low Page Authority (PA) then move on to higher Page Authority Links after 1-2 months
Don’t always use text to present your ideas. You can also use images (infographics), slideshow presentations, videos and audio to deliver your message. Doing this will not only improve user experience, but you’ll also deliver information that is best suited to your targeted audience.
It also signifies Google of high-quality content. After all, you’ll have to spend a significant time on crafting an engaging article!
According to one study, it’s been found that websites that use videos see 4.8% higher conversions. And, 60% of people prefer watching a video over reading text.
(Image source: Info Graphic World)
The more shares your pages have on Facebook, Twitter, Pinterest, and other social media sites, the better your SEO rankings will be. Peep Laija drove over 40,000 unique visits to his website within 1 month through social media sharing?
One simple way to boost social shares it to allow people to share your content, and make it super easy for them to do so. Installing social sharing plugins on your website will help it make it easy for people to share your content with others. This will eventually enrich user experience, which will also lead to better SEO rankings.
(Image source: Mini Orange)
Social sharing also drives purchase. Did you know that almost 4 out of 10 Facebook users say they have gone to liking, sharing, and commenting an item into actually purchasing it, while almost 43% users say they’ve purchased an item after liking them on Twitter or Pinterest?
If you’re ready to get started, here are few top social sharing plug-ins you can use on your website:
You see, the secret recipe of boosting your Google search engine ranking is to know about your market (your target audience), discover the long-tail keywords that they’re actually searching for, and then, finally, create useful, actionable, and in-depth content using those keywords in order to meet all their demands. Plus, you’ll have to also spend time promoting your content.
If you do this regularly, it will deliver you the higher returns on investment in no time at all.
And, as long as you understand what your users are searching for and what their intentions are (do they want only information or are they ready to buy?), you’ll start to dominate search engines as well as boost your site’s Google rankings without getting any penalties from constant algorithm changes.
Over to you: How about you? What happened to your website in the recent Google update? Did you notice any changes in traffic, rankings, and sales?